Eagle Eye Selects HarvestMark for Instant Produce Traceability
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www.harvestmark.com<%2Fa>),%20a%20unique%20solution%20powered%20by%20YottaMark,%20to%20provide%20instant%20traceability%20for%20Eagle%20Eye’s%20fresh%20produce%20offerings.%20Eagle%20Eye%20will%20use%20HarvestMark%20on%20products%20including%20tomatoes,%20peppers,%20melons%20and%20potatoes,%20according%20to%20its%20Produce%20Warehouse%20Manager%20Mike%20Jacobson.%20HarvestMark%20allows%20anyone,%20anywhere,%20to%20instantly%20trace%20fresh%20produce%20via%20the%20Web%20or%20cell%20phone%20from%20the%20home%20or%20store%20back%20to%20the%20specific%20ranch,%20field%20and%20date%20on%20which%20it%20was%20picked.%20It%20provides%20unit-level,%20consumer-facing%20traceability%20for%20field-packed%20fresh%0D%0A%0D%0Ahttps%3A%2F%2Fwww.packagingimpressions.com%2Farticle%2Feagle-eye-selects-harvestmark-instant-produce-traceability-69659%2F" target="_blank" class="email" data-post-id="23402" type="icon_link">
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Jacobson said that past attempts to trace produce really did not go down to the unit-level. The industry mainly ran a paper trail, with physical marks stamped on clamshells, physical stickers, or ink stamps to identify where the field produce was being sourced from. It was not very efficient, since you needed to have someone apply a sticker at each stage, he said.
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