DWS Printing Introduces Eco-Friendly Label Paper

DEER PARK, N.Y.—Designed specifically for the craft beer market, DWS Printing released its new 100 percent post-consumer recycled, wet-strength label paper.

Trademarked Legacy Label™, the 51-lb. paper is manufactured using 100 percent renewable electricity through a combination of direct low-impact hydroelectric and purchased wind power energy credits. It is also manufactured carbon neutral.

“Craft brewers are committed to make sure their packaging has minimal impact on the environment and our Legacy Label™ gives them a new way to take that commitment to the next level,” says DWS partner, Andy Staib. “While certain brewers have successfully ‘greened’ their packaging by using post-consumer content in their six-packs and corrugated, labels have traditionally been made using only virgin fiber. We are bringing an alternative option to the table—a label paper that is made from 100 percent post-consumer recycled fiber and is still water resistant.”

Legacy Label™ is an uncoated label paper that provides a more natural look and feel than conventional gloss coated labels, while its bright whiteness enables accurate color representation on press.