Durst and Serom Partner to Launch New Textured Effects

Durst Patternware can be applied to a variety of label applications.

A new exclusive inkjet operation allows label printers to digitally produce optical expressions with patterns, security lettering and textures with no restrictions to the material. These labels provide particular enhancement that will allow products to rise above the rest. Consumers don’t just visualize, they use their sense of touch to also handle the product, as the printed patterns can be felt in its three-dimensional effect to allow the consumer to formulate their buying decision.

Durst Phototechnik AG has come into a partnership with Serom in the creation of Patternware. The digital Patternware can be used in a wide range of products due to its excellent productivity and cost effectiveness, since the patterns' printing is done simultaneously with the main printing on the Durst Tau UV inkjet label press.

The digital Patternware controls the height of the printed surface of the Tau UV inks to provide a variety of textured effects that provide that unique appeal to the digital label and ultimately the consumer. Conventional technologies used to create textured effects include the lenticular method, engraving or embossing the printing roll or using a specially textured printing medium. These methods have limitations such as undesirable preciseness, low productivity and high development cost. The digital Patternware has solved these problems.

Patternware is produced using the Durst Tau 330 inkjet label press.

Digital Patternware forms a print pattern using different heights of digital printing with the Tau ink, on the surface to form patterns and shapes giving extraordinary three-dimensional effects. The various decorativeness and aesthetic texture effects and patterns change depending on angle of light. Watermark patterns and characters for security purposes can also be done digitally on the Durst Tau 330 series platform.

Patternware allows for differentiation in design that emphasizes the brand identity (watermark, variable code, and security printing where the image, pattern, or logo can be hidden) where brands and their logos can now be expressed in more creative ways.

Develop growth opportunities with an existing client base, as digital Patternware can be applied to a variety of fields all with significant digital processing that provides higher productivity.

Source: Durst.