Dscoop7 HP User Meeting Declared a Resounding Success

• Twelve-time Olympic medalist Dara Torres discussed with Chris Morgan, senior vice president, Graphic Solutions Business in HP’s Printing and Personal Systems Group, what it takes to persevere and win against all odds.

• Author and marketing expert Sally Hogshead spoke about how to attract customers by being fascinating. According to Hogshead, the seven triggers of fascination are: passion, alarm, mystique, power, prestige, rebellion and trust—seven different ways to respond to customers and market your brand. She mentioned that the Dscoop7 audience over-indexed on the power trigger of fascination compared to the general population.

• The Dscoop board of directors presented the 2012 Jack Glacken Award for outstanding contributions to the Dscoop community to GPA, Specialty Substrate Solutions. GPA has been involved with Dscoop since its inception in 2005, and has supported the community through its passion for the industry and passion for what they do. GPA has helped Dscoop members become more successful through education initiatives such as their Red Cooler Roadshow.

In addition, plans for the inaugural Dscoop EMEA Conference were announced. The event is set to run Nov. 8-9, 2012, in Barcelona, Spain.