drupacube To Highlight Innovative Printed Products

“Through the drupacube, Messe Düsseldorf is pursuing a number of marketing objectives,” commented drupa Project Director Manuel Mataré. “Our aim is to persuade those print buyers to visit drupa who are less interested in technology and whose primary focus is on identifying new marketing approaches. At the same time, we want to drive home that print-based communications are a cutting-edge, entertaining, creative and efficient way of conveying information. If our information offerings also result in a boost in demand, you can be sure that’s more than just a fortunate side effect.”