drupa Innovation Park 2012 Highlights: Printed Electronics And Print Automation

The printing industry will be able to apply all of the above-mentioned functions in the future. Particularly due to their additional usefulness these features are becoming increasingly attractive for customers and readers alike. Using nanotechnology, even wafer-thin displays, for example, can be printed on tickets, greeting cards and packaging as well as in magazines and catalogues. Publishers are already experimenting with integrated displays and other additional functions for their print products. “This is a quantum leap for customers wishing to advertise and has a realistically high level of potential for the printing industry. For this reason it was important for us to integrate this topic in the drupa innovation park. These technologies enable new fields of business to be developed on an entirely new market,” explained Manuel Mataré, Director of drupa 2012.