Big, Bigger, Biggest—It’s drupa time!

With the introduction of the drupacube in 2008, drupa launched an engaging change in perspectives that proved to be a guide for the entire sector—pure technology was moved backstage in favor of applications. As in all of the 19 trade fair halls, the focus of the drupacube will be on the printed product—with one major difference; everything seen in hall 7A refers to the use of printed products for communication, driven by marketing. This change in paradigms offers an important advantage: the respective heads of marketing or publishing houses, manufacturing experts, contact persons, and creative arts directors can get comprehensive information regarding print products on combined markets. This helps to bring very diverse target groups closer at drupa.