Big, Bigger, Biggest—It’s drupa time!

World view

While traditional markets are close to being saturated, the printing market in the emerging countries is developing very dynamically. In Asia, the volume has increased from Euro 133 billion to Euro 168 billion, and in China alone it has doubled to Euro 49 billion—and these dynamics are continuing. Market research institutes estimate that the printing volume in China will increase to Euro 70 billion by 2014. Cautious optimism is reflected in the printing and paper industry as drupa 2012 gets ready to open its many doors.