drupa 2012 Provides Trendsetting Impulses for Print Sector

The dominating themes at drupa 2012 were automation, packaging printing, digital printing, hybrid technologies, web-to-print applications and environmentally sound printing. Overall, 40 percent of the visitors were interested in digital printing machinery and digital printing systems. Also attracting a lot of attention was the future theme printed electronics which was highlighted at drupa within the drupa innovation park, the drupa cube, in a Highlight Tour and at many booths of the drupa exhibitors.