drupa 2012 Provides Trendsetting Impulses for Print Sector

While the focus at the dip was technology, the drupa cube concentrated on trends in cross-media, print-based communication. The 13-day German-English congress program featuring over 80 speakers was specifically geared towards print buyers, marketing decision-makers, advertisers, publishing houses and designers. During the differently themed days, some 1,000 specialists from 55 countries gathered information on cross-media campaigns, corporate publishing, trends in newspaper, book and magazine production, out-of-home applications, dialogue marketing, packaging, electronic printing and media production.