drupa 2012: BOBST's Best Show Ever

One major highlight to emerge from BOBST's successful performance at drupa 2012 was the fact that more than 40 percent of the machines sold during the exhibition went to new customers. "This unusually high figure confirms the effectiveness of the group strategy we introduced two years ago. We have managed to increase our company's attractiveness for the existing customer base, while at the same time convincing potential new customers that BOBST is the right partner for their packaging production operations," said Jean-Pascal Bobst, explaining the conclusions drawn from these figures.