drupa 2008 To Feature “drupacube” For Print Buyers

The drupacube will feature symposia and workshops on a variety of topics, each day dedicated to a specific topic (for example one day will be dedicated to newspapers and/or magazines, another day to direct marketing, catalogues and corporate communications). Also planned are cross-sector symposia addressing themes such as brand protection, green printing and the relationship between the arts and print. “We plan to engage people in the topics they have to deal with every day,” commented Mataré. To ensure this, the relevant associations have been asked to assist with the planning and design. The following associations have already committed to the project: the German Direct Marketing Association (DDV), Forum Corporate Publishing (FCP) and the media production association (f:mp). Newspaper, magazine and free sheet publishers have also given their support to the concept. In addition, the drupa organizers are consulting with numerous drupa exhibitors on how their print-buyer-relevant information can be combined with the presentations in the drupacube.