drupa 2008, Solving a Complex Puzzle: An Interview with Werner M. Dornscheidt

Q: What steps are you taking to make drupa more attractive to print buyers?
Dornscheidt: There will be a special program for print buyers, called “The Cube,” with events specifically geared to their needs and reflecting the latest trends in the industry. The concept is currently under development and we will have more about the actual content at a later date.