drupa 2008, Solving a Complex Puzzle: An Interview with Werner M. Dornscheidt

Q: What challenges does Messe Düsseldorf GmbH face, with just one year to go before drupa 2008 opens its doors?
Dornscheidt: One of the most important things we have to take care of is the complex planning of the halls, as I mentioned before, which is to be completed by summer 2007. We are also progressing with the organization of the ancillary program, together with our partners. Various campaigns to attract visitors are likewise being launched. In addition to ad campaigns, mailings and presentations, we have plans to hold some 60 full-scale press conferences on all continents, each tailored to their respective industrial regions. We will be visiting eleven countries in South America alone! Saudi Arabia, Southeast Asia and Australia are other primary targets. In many cases, executive managers will join the teams on site to establish and expand contact with multipliers who have access to potential visitors.