drupa 2008, Solving a Complex Puzzle: An Interview with Werner M. Dornscheidt

Q: The growth of digital technologies is obviously a central theme, so can drupa still be referred to as a print trade fair?
Dornscheidt: More than ever! Because people are printing more than ever. Digital solutions couldn’t exist without conventional print methods. As the leading trade fair for the print and media industry, we are presenting the interaction and co-existence of these technologies. We show the complete range of products and the entire added-value chain, from design all the way to the finished print product. When the demands imposed on the printing industry change, drupa is the very best “seismograph” for detecting new trends.