drupa 2008, Solving a Complex Puzzle: An Interview with Werner M. Dornscheidt

Q: Why was there such a long period of time between the early application deadline and the final notification for exhibitors that they had been accepted?
Dornscheidt: The procedures I just mentioned illustrate one of the core competencies of the Messe Düsseldorf organization: superior service. We are currently conducting stand information meetings with exhibitors, both here in Düsseldorf and around the world, in the customers’ own countries. After all, each and every exhibitor deserves optimum service and the best show space in line with his needs. We take time for these personal interviews. It’s like putting together the pieces of a complex puzzle: finding the right hall and the right environment for individual companies, some of which of course are competitors.