drupa 2008, Solving a Complex Puzzle: An Interview with Werner M. Dornscheidt

Q: What advertising measures will be part of the run-up to drupa?
Dornscheidt: Our drupa Podcast is a totally new feature which we will be premiering in summer 2007. It will enable those interested to download drupa presentations on their iPods and iPod cell phones, which should be available by then. Furthermore, we are currently developing a large-scale campaign including advertising in print, on television, billboards and public transport. Three months before the trade fair starts, drupa red will be the dominant color in and around greater Düsseldorf. And, what would drupa be without a new drupa song? It is currently available for download at ww.drupa.de