drupa 2008 – Keys for success in going digital

According to Freek Jochems, senior spokesman at Communications Océ N.V., for small and medium outputs, the demand for color documents is running high. “We expect the volume of color documents produced in continuous-feed systems to double every year. The bulk of continuous-feed transactional printing is in black-and-white—hundreds of billions of pages each year,” comments Jochems. “Only 2 to 3 billion pages are printed in full color, while assignments featuring color in parts account for just 20 percent of the market. The offset printing market is currently worth 400 billion euros.” He notes that book printing is the biggest segment in offset printing, and the biggest growth opportunity right now. Jochems estimates that “if just 1 percent of offset printing migrated to digital, the digital printing market would grow by 13 percent.”