drupa 2008 – Keys for success in going digital

“The number of photos taken by cameras and phone cameras in Western Europe is expected to grow by 17.8 percent from 2003 to 2010—we now have more photos than ever,” says Jakob Bovin, manager at Indigo Digital Press, HP EMEA. “In 2006, 63 billion pictures were stored and shared, and a total of 14 billion were printed, while estimates suggest that those figures will reach 110 and 24 billion respectively by 2011. More and more European on-line and retail photo services are promoting personalised photographic products, making consumers more aware of the possibilities and thus boosting demand.”