drupa 2008 – Keys for success in going digital

Future trends will focus on in boosting production and spreading duplex technology. Needless to say, the digital printers referenced above are not the only solutions currently available in the market. But they do represent cutting edge digital technology and stand out by offering image quality that is comparable to offset. Digital technology’s strong point lies in commercial printing, although new business opportunities are opening up all the time and can strategically expand a company’s core activity. In photography, the market for film processing has plummeted over recent years as a result of the invasion of digital cameras, and so the processing sector has needed to launch a new product to retain its processing business. This has given rise to an innovative range of personalised articles such as photobooks, calendars, T-shirts etc. Because these items require personalization and high-quality finishing, they are ideally suited for production with digital offset equipment. The potential for this new market is vast: HP Indigo has printed more than 7 million personalised products worldwide, and projects a 94 percent increase for the period up to 2010, attaining a value of 3,000 million euros.