drupa 2008 – Keys for success in going digital

All the major brands naturally defend their own products, seeking to boost their sales just as you do with your clients. The current offerings of digital printing equipment, which was originally intended for producing short-run documents, has evolved to offer highly satisfactory solutions for special applications. Faster printing speeds and compatibility with a wide range of media have brought these technologies into the print-on-demand market, as can clearly be seen in the potential and capacity of present-day small-format digital printers. These established trends are expected to continue in the future.