drupa 2008 – Keys for success in going digital

As you can see, going digital breaks through market barriers—the only limits are your creativity and imagination. Printers who decide to go digital are quick to praise the advantages and cost savings. A broad range of printed products can be supplied, along with numerous variable options. From a production standpoint, the jobs can be done in small quantities, in a fast turnaround time, and at competitive prices when compared with conventional printing methods. In terms of economic benefits, it’s not necessary to buy or maintain a large inventory of supplies and distribution costs can be reduced. Digital production provides the liberty to print only what is needed, when it is needed, since editing and updating the content can be done without entailing extra costs or time. Thus significantly higher margins can be achieved than are possible with traditional printing methods. These are the most significant advantages of digital printing.