drupa 2008 Ancillary Program Announced

drupacube
With the drupacube, drupa 2008 will for the first time provide a special event aimed at the print buyer target group. Here the spotlight will be on printed products—with one key difference. At drupacube, the focus will be on marketing-driven applications for printed products—the technology that makes this possible will play a secondary role. This gives marketing and publishing directors, production managers, account executives and creative directors the possibility to get a compact overview of the potential of printing in the marketing mix. “With this tool, we intend to attract print buyers to drupa in greater numbers. Undoubtedly, many of the exhibitors also have products catering to this target group. But at a technology trade fair such as drupa, this type of information is often in danger of being overshadowed,” noted Manuel Mataré. “The drupacube acts as a portal for print buyers by providing concise infotainment on everything concerning print communications and directs them to the exhibitors’ stands.” Symposia and workshops will address the most diverse topics, with each day dedicated to a specific motto. For instance, one day will focus on newspapers and/or magazines, another day it will be on direct marketing, catalogs and corporate communications. Also planned are symposia addressing brand protection, green printing and the relationship between the arts and print. For more information, visit www.drupacube.com
drupa innovation parc
With its 160 exhibitors on some 32,000 square feet, the “drupa innovation parc presented by HP” in Hall 7.0 will be the hotspot for new software technologies which open the door to online interfaces and production opportunities for the printing industry. “Following the highly successful debut at the last drupa, we have optimized the concept and will be offering topic-based visitor guidance,” remarked Bernd Zipper, coordinator of the drupa innovation parc. The following eight theme parks will address the latest forward-looking technologies:
• “printbuyer integration parc powered by AlphaPicture”
• “creative production parc”
• “jdf experience parc powered by Heidelberg”
• “document management parc”
• “pdf + xml production”
• “digital picture parc”
• “online communication parc”
• “print + publishing parc powered by Agfa”