Dow Industries Buys HP Indigo WS600 Digital Press

Brand owners are starting to maximize the opportunity that digital provides. A job with 100 or more SKUs is not uncommon at Dow Industries, and some jobs have required nearly 700 SKUs.

“The multi-SKU phenomenon is a key reason digital printing is driving a transformation in labels and package converting,” said Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP. “Companies like Dow Industries are bringing more value to the supply chain with the high-volume productivity and tremendous production flexibility the HP Indigo WS6000 Digital Press offers.”