Dow Industries Buys HP Indigo WS600 Digital Press

Dow Industries produces most of its work on film, and the improved white HP ElectroInk used on the HP Indigo WS6000 is an important feature for high-quality full-color digital printing on clear or metallic film substrates.

Opportunities for Dow’s health and beauty clients

Now, more of the brands Dow Industries serves—including those in the health and beauty industry—can use digital printing to pursue sales opportunities. High-volume digital production on the HP Indigo WS6000 Digital Press can make it affordable for these businesses to move even very long label runs for a specific product into multiple SKUs, with targeted designs that appeal to different geographies, ethnicities or more. When done strategically, this can result in a boost in overall product sales for both Dow Industries and the brand owners it serves.