Don't Get Rung Out

A peek at the competition

Competition is fierce in the printing business. Printers must provide high-quality print jobs, at the lowest cost, with fast turnarounds. Easier said than done in some cases! But Dave Douglas, vice president, business development, PRI Technologies offered some advice to all converters: "It is critical that equipment not only be reliable, but user-friendly, easy to maintain, and efficient. All of these factors play a part in the overall profit margin.