Disruption Alert: Replenish Turns the Packaging Industry Upside Down
LOS ANGELES—November 6, 2014—Replenish Bottling, creator of the Replenish Refill System, has launched a new sustainable product line, with an innovative take on how a water-based consumer product can be designed, manufactured and sold. The Replenish packaging technology can be found in a new line of concentrate household cleaning and personal care items sold under the CleanPath brand exclusively at 2,000 Walmart stores, in 200 Sam’s Clubs and on Walmart.com.
“Consumer packaging is an industry ripe for disruption,” says Replenish Founder and CEO Jason Foster. “We were able to develop an attractive and efficient design that can lower costs and conserve resources for the products that people love and buy every day. Now we’re convinced that we have a scalable solution that can forever change how we look at a bottle.”
According to Foster, many consumer products contain 90 percent water and a small amount of active ingredients, resulting in higher distribution costs and retail prices as well as unnecessary environmental consequences. Harnessing Replenish’s patented Refill System, the CleanPath line of products allows consumers to easily mix concentrates with water at home using a reusable bottle, thereby eliminating CO2 emissions and plastic waste by more than 80 percent and providing greater value for the dollar.
“The innovative Replenish system saves money in distribution and packaging,” said Shawn Townzen, vice president of personal care at Walmart. “Plus, the refill pods help consumers minimize waste, which aligns with Walmart’s sustainability goal to sell products that sustain people and the environment.”
Over the course of two years, Replenish worked with senior retail executives, leading private label manufacturer Vi-Jon Laboratories and plastic bottle manufacturing firm Berry Plastics, to address a variety of technical and merchandising challenges. This resulted in the birth of five CleanPath products: Multi-Surface Cleaner, Bathroom Cleaner, Glass Cleaner, Foaming Hand Soap and Foaming Hand Sanitizer.
For more information on CleanPath, visit www.mycleanpath.com.
