Dion Label Purchases Second HP Indigo WS6000

“There is enormous opportunity for seasonal or versioned labels, but oftentimes our customers are convinced that the associated costs are only justifiable for large enterprises,” said Randy Duhaime, general manager, Dion Label. “With the HP Indigo WS6000 digital press, we’ve been able to create label mockups using different color combinations on multiple substrates to let our customers see the options digital printing can provide at reasonable cost. We’re now guiding our customers through the design process and it’s made all the difference—for us and them.”