Dion Label Purchases Second HP Indigo WS6000

PALO ALTO, Calif.—Dion Label has purchased a second HP Indigo WS6000 Digital Press, which is helping the company evolve from traditional converter to consultative brand partner.

A long-time HP Indigo customer, Dion Label significantly increased productivity with its first HP Indigo WS6000, leading the company to purchase a second WS6000. With its additional digital capabilities, the Westfield, Mass.-based company is moving upstream in the marketing process to help customers create labels and packaging with shelf impact that attracts consumers.