Digitial Printing Council Forms Alliance With PRIMIR

A PRIMIR “task force” is charged with determining the best course of action for each study. The task force actually looks at all PRIMIR industry segments—such as printer, paper, ink/chemicals, equipment, presses, and supplies, and collaboratively determines the key issues and challenges for study. PRIMIR market research is designed and managed by the PRIMIR members themselves. Industry and subject experts are commissioned for the studies in which extensive interviews, surveys and review of secondary research are conducted. Recent research topics include package printing, trends in printing processes and run lengths, the future of catalogs, electronic displacement of print, and color proofing dynamics.