Digitial Printing Council Forms Alliance With PRIMIR

And because PIA/GATF will bring its productivity-oriented analysis to the PRIMIR research—thereby drawing connections between PRIMIR findings and members’ real-world applications—PIA/GATF members gain even more benefits from the relationship.

PRIMIR’s Unique Methodology
Printing industry experts hold PRIMIR research in high esteem for many reasons. One of the primary factors in making the research so desirable is the organization’s unique methodology. To begin with, the organization employs a multi-faceted process for selecting research topics. PRIMIR surveys both PRIMIR and NPES members regarding market research study topics every year. The PRIMIR Executive Committee compiles a list based on that input, and this list is sent out to PRIMIR and NPES members for ranking. The result is a proposed roster of topics that are identified for funding.