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“From the time PRIMIR was formed, Michael Makin and I agreed that we would find ways to bring PIA/GATF members PRIMIR’s important, and very relevant, industry data,” says William K. “Kip” Smythe, PRIMIR president. “Our content contributions to the Digital Print Report is the first step, and we are confident that PIA/GATF members will consequently seek further PRIMIR information and possibly participate in PRIMIR research activities.”
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