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“This is a tremendous value-add for our members,” says PIA/GATF CEO Michael Makin. “Our strategic emphasis on digital printing in 2007 mandates that we provide the best and most relevant information to our members, and what we will be able to give them through our own extensive resources, as well as courtesy of PRIMIR, is exactly that: high caliber, quality research that complements perfectly our existing and new digital printing programs. We’re always happy to be able to collaborate and combine our extensive resources and expertise with organizations such as PRIMIR for the benefit of our members.”
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