DIGITAL'S FAMILIAR FACE

The eternal search for sufficient skilled labor also acts as a persuasive force in digital adoption's favor. As Faust notes, "Digital print will allow for converters to produce high-quality products, on demand, with minimal operator influence."

In the offset market, too, digital becomes a more attractive alternative as run lengths shrink. Heidelberg USA Product Manager/Direct Imaging Jörg Dähnhardt adds interest in direct imaging has sprouted with the increased market for test marketing pieces, such as sample packages or labels.