Digital Domain - April 2012

"The Global MDO digital facestock enables label and packaging brand owners to fully leverage their SKU strategies by taking advantage of the speed-to-market capabilities of HP Indigo digital printing. The expansive portfolio offers the ultimate flexibility in driving shelf impact with personalization and customization, late-stage differentiation, and private label flexibility," said David Collins, director, prime papers, Avery Dennison Labels and Packaging Materials.