Digital Domain

Conference attendees chose from 110 educational sessions and five hands-on workshops that addressed important business and operational issues that face HP Indigo and Scitex owners and their staff teams.

One of the many highlights of Dscoop5 came from the opening keynote presentation by Ken Schmidt, marketing visionary and former communications director for Harley-Davidson. He emphasized that when you compete the same way as your competition, you actually become less competitive. He also told the audience that "you don't want to appeal to someone's sense of logic; you don't want to compete in the brain." The key is to make an emotional connection and make the customer feel special.