Betting on Digital…and Winning

Dollries explained that while format is a constraint for digital in each case—both flexible packaging and folding carton images are bigger than most labels—flexible packaging has a subset of single-serve versions that are normally small and that impose easily on the HP Indigo WS6000's 13˝ web. "Single-serve coffee and other food products, also single-use shampoo and other personal care goods, work well for us in flexible packaging," Dollries said.