Betting on Digital…and Winning

"We have a good share of clients now who better understand digital's full benefits," said Kathy Popovich, ILS's marketing director. "They are realizing the supply chain benefits, the ability to target markets, and of course, the higher level of graphic quality." Dollries, echoed that, noting that ILS now has multiple clients who specify digital printing, especially to achieve high-quality graphics treatments like vignettes and small text, and iconic photographic images. He cited health and beauty brands and also wine producers as examples.