Betting on Digital…and Winning

As with prime labels, digital printing of shrink sleeves gives customers flexibility. "If a brand owner pre-prints a big run of bottles or cans, that company is hostage to the cost of the container and the decoration—you use it all or lose it to obsolescence," said Kathy Popovich. "With digital shrink sleeves, though, you print just what you need, when you need it, from a very short run to a very long one."