Digital Printing Opportunities in the Packaging Segment
Karstedt also points out that packaging print can add value in several ways, including product protection, track-and-trace, brand protection, marketing, and brand building (see chart in the upper right tab).
While the potential is understood by more forward-thinking brands and converters, Hanley notes that "variable data, the real value, the real future of digital," has not taken hold yet. So far, the demand for variable data has largely been confined to label and niche opportunities. All too often, the value proposition is not well understood: digital people don't know about packaging and packaging people don't know about digital.
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.
