Digital Printing Opportunities in the Packaging Segment
Mark Hanley of IT Strategies explains, "The value proposition is understood to be very high by those who know. In the last five years, the [consumer target] market has fragmented, and one product may be sold in five different versions. This can lead to five runs of 10,000 rather than one run of 50,000, and for some sub-segments, 10,000 is near the break-even point."
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.
