Digital Printing Opportunities in the Packaging Segment
Now that it is possible to order products online, companies can get information about their customers, and build brand loyalty with personalized packaging. Companies as diverse as Lego, Heineken, and Kiss My Face have found that when this is combined with social networking via Twitter or Facebook, the marketing effects can be powerful. Companies are learning the potential for enhanced CRM.
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.
