Watching For Threats
Digital printing is one process that can play a vital role in brand protection and track-and-trace applications.
Technological advances
Recent technological advances in digital variable data printing have made managing the product at the item level a reality. But brand managers need to have a comprehensive understanding of the technologies at their disposal to facilitate that level of product management. The following is basic background on several methods of variable data marking and coding, the substrates for which they are most appropriate, and other advantages for product manufacturers.
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