Watching For Threats
Digital printing is one process that can play a vital role in brand protection and track-and-trace applications.
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Bob Neagle
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But, today marking and coding technologies can manage the product at the item level. This means individual items can be tracked from the plant to the distribution center to the store. So, if a product was possibly tampered with, a manufacturer can inform specific stores directly about the recalled product. In this way, the problematic product can be targeted and removed from the supply chain, reducing cost and negative publicity, while also possibly saving the life of a consumer.
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Bob Neagle
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