Watching For Threats

As effective as a package’s structure and graphic design are in demonstrating a brand’s attributes, they provide limited protection from counterfeiting, diversion, and even product terrorism. The repetitive and commonplace nature of packaging and labeling make a product vulnerable to duplication and fraud, and also do not prevent unlawful distribution. As a result, manufacturers are being forced to add multiple layers of protection against these threats. These layers of protection have various goals in mind, the most important of which is verifying the authenticity of a product and tracing its pedigree from authorized start to end.