Watching For Threats
Digital printing is one process that can play a vital role in brand protection and track-and-trace applications.
The manufacturer measures actual sales that resulted from its promotional investment.
Implications for the future
As the power of brands increases, criminal enterprises will continue to create ways to steal or damage a brand’s equity. Variable data marking and coding technologies make up one part of the brand protection landscape, but a crucial one nonetheless. A brand manager who is intimately familiar with options in this area can confidently steer brands past a growing number of obstacles. pP
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