Watching For Threats
Digital printing is one process that can play a vital role in brand protection and track-and-trace applications.
• Random codes are created separately before the manufacturing process begins and are digitally printed (via small character inkjet, laser, or binary array printers) on the product packaging.
• Security controllers ensure the data is managed properly (i.e., preventing code duplication).
• A consumer purchases the product and goes to the manufacturer’s promotion Web site to validate the “digital proof of purchase,” and in the process provides demographic information.
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