Watching For Threats
Digital printing is one process that can play a vital role in brand protection and track-and-trace applications.
Proprietary algorithms: Proprietary algorithms enable manufacturers to create “intelligent” codes embedded with unique item-level properties, simplifying data mining downstream.
Branding: A growing trend today is creating code images with the look and feel of the brand, designed to meet its unique requirements. Techniques include unique fonts and graphics, colors, and special additives for laser marking, along with a mix of overt and covert marking.
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