Keynote Presentations at Dscoop5

Schmidt’s expertise in corporate positioning and media relations played a pivotal role in the revitalization of Harley-Davidson, which was one of the most celebrated turnarounds in corporate history. Now an independent consultant, he specializes in marketing and branding for corporations such as Coca-Cola and IBM. He details how corporate positioning, media relations, and customer management can improve companies’ market competitiveness during difficult times.