Digital printing has found a home in package printing, but will it be a humble dwelling or a palatial estate?

By Tom Polischuk

While he notes that HP has done a good job placing initial systems in many label sites, “few buyers have made the leap to second, third, and more systems. This is mainly due to the high cost of consumables and operating costs. While these costs have come down in the past few years they are still too high for most users.”